While anyone can create an iPhone app, not every developer knows the secrets to making money. The process to success is strategic, intentional and straightforward and can be applied to any good application idea. Once you’ve got the idea and coding done, you might be in a good position but your work isn’t complete.

Take the New York Times best-selling author Joel Comm for example. He made almost US$100 000 in just a few short weeks. How did he do it?

Easy. He created iFart – an iPhone app that generates flatulent sounds by touching the screen, on a timer, or when the phone is moved in certain ways. The app is entertaining, runs quickly and small in size, making it an overnight success that skyrocketed Joel to the top of the list of best iPhone applications.

Simplicity

An app that is focused, practical and small in size will be more enticing to potential buyers. The smaller the app file, the faster it will function. If the app file is too big, buyers may not have room for it on their iPhone and this will result in fewer people buying it and lower revenue from your product.

One trick is to remember to avoid adding extra features into the app. If the ideas for features are important, save them, and after the initial release of the app, release a premium version with the extra features. This will allow you to sell a simple release (for those who want a small app) but also allow you offer a more expensive app you can charge for.

Many people would argue that the iFart app isn’t practical, but the fact it entertains users keeps people buying it. In creating an iPhone app, you need to make sure your idea is accessible and reusable. It doesn’t have to be a novelty, but it just needs to retain people’s attention. If it does, news of the app will spread by word of mouth and it will become something for people to use over and over again.

Web Advertising

Many programmers prefer Google AdSense as a means of advertising their apps. It allows free advertisement on your app’s pages. You should limit the amount of ads you put on your site to give the pages a cleaner, less-congested look but with time AdSense will optimise your iPhone app’s web presence and help you make money with it.

Add Your App to the Apple Web App Directory

The Apple Web App Directory is the best place you can have your app listed on the internet. Other directories barely get any traffic compared to this site and once you submit it, Apple will review your app. This review is merely to see if the app is usable and functions properly. Once the review is complete, your app will be listed at the top of their chronological list. While there the app will get a lot of hits and this will become a crucial part of your total revenue.

Resubmitting Apps

If you’ve modified your iPhone app, even in a small way, you can fill out a resubmission form on the Apple Web App Directory site and have them review the changes. This will increase visibility and place you at the top of the directory list once again. A hot tip is to resubmit on a Thursday or a Friday. Apple won’t list apps during the weekends so those listed at the end of the week stay at the top of the list for longer.

Achieving Success

Following these steps will help your iPhone app gain exposure, but won’t guarantee the success of your product. You need to have a compelling, practical app that has been coded effectively and functions efficiently. If your app fits these criteria you will may find yourself enjoying great success and profits.

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