Application development for the iPhone is one of the most popular fields in the realm of IT today. Many programmers have found overnight fame and fortune by writing a unique iPhone application. While making the application itself is relatively inexpensive, if one goes viral, programmers can make a lot of money. But the challenge is to write a viral program for mobile phones. While not every app will have fame, there are a number of things programmers can do to improve the likelihood of success with their iPhone app. Here are a few tried and true factors that help iPhone apps go viral:

Simplicity: programs should be easy to understand as you don’t want your user to have to be fellow programmers to have a play with your app. The more difficult the app is to use, the less success it will have.
Usfeulness: for business and utility related iPhone apps, you need to start with a distinct problem and create a solution for it. you can’t just introduce a product for the sake of doing it without there being a need for it first.

Innovation: often the most simple and random of ideas will take off because they are so unique. Take iFart for example, the novel idea has taken off because of its simplicity and developers have made a lot of money.

Price: you can price your product from $0.99 to $20. Often you find you get more value by making the app free. In fact, many companies have gained a lot of exposure simply by giving away free apps. If products are priced too high, you may turn people off.

Support: be responsive to your customers. If you provide them with support, you’ll reap the rewards of repeat business.

Updates: remember that your job doesn’t end just because you finished the coding for the app. You should listen to customer reviews, complaints and feedback and keep in tune with providing them the features they need.

One thing to remember is that writing code may not be difficult, but getting your app to go viral is never as easy as it sounds. Keeping things simple and providing real value are the best methods to success.