As the iPhone continues to develop, and user numbers continue to rise, the ability for gaming software companies to maximise profits will be made that little bit easier.

In the 12 months since the launch of the iPhone, many software companies have capitalised on the download capabilities of the phone and have got rich through iPhone applications.

While many would expect the large scale software companies to dominate the market, it is in fact the smaller ones which have a made a name for themselves.

Apple’s App Store is now crowded with about 13,000 games, many from tiny developers who have based their organisation on the success of the iphone.

But it seems now the big time players are ready to spoil the party. According to managing director at Lightspeed Venture Partners, Jeremy Liew, the inevitable is just around the corner.
“Although the top iPhone games are made by independents today, the big publishers will strike back,” Liew said.

“The iPhone only offers one way for games to get discovered today, and that favours the cash-rich big publishers.”

Apple has sold more than 40 million iPhones and iPod Touches, with more than 1.5 billion apps downloaded. According to Mobclix, the average price paid for a game download is $1.79.

Little software companies do so well at dominating the market as they sell games and applications for under a dollar or for free.

However with the big software players finally realising the potential of the market, it appears the glory days for the small companies are finally over.